Lunchinars Welcomes Randall Craig to our Platinum Speaker Line-Up

 
Randall Craig has founded several successful start-ups (including Pinetree Advisors), has held a long-time position at a “big-four” consulting firm, and was an executive at an American public company.  Randall has been advising on Web Strategy since 1994 - he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations.

Randall lectures at the Schulich School of Business, has a column on Monster, and is the host of Professionally Speaking TV. Randall is the author of six books, including the Online PR and Social Media series, and Social Media for Business.  He has appeared on numerous TV and radio shows, and has been profiled in all national media.

Randall serves on the national board of the Canadian Association of Professional Speakers, and has earned a CFA, MBA, CMC, and a Black Belt in karate.


“Choosing a Social Media Speaker” – Article by Randall Craig

Quite unfortunately, there is no shortage of people who claim to be experts in Social Media.   How do you choose the best one for your conference, meeting, or webcast? The best way is to ask some questions – here are seven to get you started:

Seven questions for hiring a Social Media Speaker:

1) How much do you really know about Social Media? A tough question, but if the answer is ‘read all of my books and here are example consulting clients’, then the person is probably an expert. If the clients are just “speaking” clients, then they probably don’t have much depth. (Feel free to read all three of my books: one for professionals, one for associations/not-for-profits, and the latest for businesses. I’d be happy to list my social media consulting clients as well.)   Click here to view the rest of this article.

“Social Media For Event Planners” – Article by Randall Craig

Filling seats and delivering value without wasting your time.

Today’s conventional wisdom is that if you’re not Twittering, YouTubing, Facebooking, and LinkingIn your annual conference, you’ve missed the boat. While this is for the most part true, the excitement of using the new tools can get in the way of applying them productively. In this article, we review practical ways to use social media for your event—planning it, promoting it, delivering it and after it’s over.  Click here to request the rest of this article.

“Social Media For Business” – new book written by Randall Craig

Randall’s new book “Social Media for Business”  is filled with the latest information about Facebook, LinkedIn, YouTube, and other key social-media sites.  This all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.  Click here to purchase Randall’s book.

Click here to view Randall Craig’s LUNCHINARS profile.